Feedback That Works: How to Build and Deliver Your Message

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Giving meaningful and effective feedback is an important component to helping other people develop skills, improve performance, and get results. So why don't more managers do it?

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Author Center for Creative Leadership
Publisher CCL Press
Guidebooks Guidebook

Providing feedback to others about their performance is a key developmental experience. This revised and updated book demonstrates how to make the feedback you give even more effective so that others can benefit from your message.

What’s New:

  • SBI approach: includes how CCL talks about, teaches, and demonstrates the SBI feedback model, which has helped tens of thousands of clients give actionable, direct, and objective feedback. For example, we replaced updated language such as “subordinates” with a more collaborative title: “direct report.”
  • Virtual feedback: added content to address best practices in giving & receiving virtual feedback — as more and more people work remotely, it becomes essential that feedback be as effective in virtual environments as it is face to face.
  • New research: incorporated up to date knowledge from both inside and outside CCL to equip CCL clients to meet the challenges they face in today’s world.

The second edition is available in several language translations, and we're continuing to work on additional translations. The first edition is available for languages that don't yet have a second edition translation available.

Shipping & Returns:

  • Orders are shipped ground Monday through Friday, with the exception of U.S. holidays.
  • Ground and expedited orders received by 1:00 p.m. EST Monday through Friday (with the exception of U.S. holidays) are shipped the same day.
  • All orders received after 1:00 p.m. EST are shipped the next business day.
  • United States Post Office (USPS) orders are shipped the next business day.
  • For bulk order shipping rates, contact our Client Development & Experience team at +1 336 545 2810.
  • Returns require an authorization code. To initiate a return, contact our Client Development & Experience team at +1 336 545 2810.

See more shipping information and instructions for making returns.

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