Building an Authentic Leadership Image

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Your image can be either an asset or a liability for you as a leader. Image building is neither superficial nor unimportant. It's not about creating a false image, but recognizing genuine aspects of yourself that should be coming across to other people — but aren't.

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Author Corey Criswell and David Campbell
ISBN 978-1-60491-003-2
Publisher CCL Press
Guidebooks Ideas Into Action Guidebook

Crafting your image requires you to gain a clear picture of the image people are currently perceiving, decide what image you would like to portray, and develop the skills to close the gap.

Table of Contents

Building an Authentic Leadership Image, CCL Press, 2008
A Leader's Image 7
Why Manage Image? 9
Assessing Your Image 16
Choosing Your Image 20
Closing the Gap 21
Practicing Your Image 26
Suggested Readings 28
Background 29
Key Point Summary 30

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