Leadership Brand: Deliver On Your Promise

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Author David Magellan Horth, Lynn B. Miller
ISBN 978-1-60491-629-4must_ship_freight=0
Publisher CCL Press
Guidebooks Ideas Into Action Guidebook

Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work. From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.

Table of Contents

Leadership Brand: Deliver On Your Promise CCL Press, 2017
What Is a Leadership Brand? 1
Why Your Brand Matters 3
The Link between Brand and the Social Aspects of Leadership 4
How a Leadership Brand Can Work for You—or Against You 5
Defining Your Current Leadership Brand 8
Exercise 1: Developing a Brand Perspective 9
Exercise 2: Bringing a Brand Perspective to Your Career 13
How to Define and Cultivate an Aspirational Brand 14
Grounding Your Aspirational Brand in Authenticity 15
Techniques for Evolving Your Brand 16
Exercise: Linking Your Brand to Your Values 18
How to Reinforce Your Personal Leadership Brand Online 25
Online Brand Building: Tips and Considerations 26
Evolving Your Leadership Brand Throughout Your Career 28
Background 30
Suggested Resources 31

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