Making Creativity Practical: Innovation That Gets Results

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By channeling parts of the creative process, organizational leaders can effectively align this powerful problem-solving tool with their organization's current challenges.

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Author Stan S. Gryskiewicz and Sylvester Taylor
ISBN 978-1-882197-78-1
Publisher CCL Press
Guidebooks Ideas Into Action Guidebook

Creative solutions can be challenged and defended in the pursuit of profitability. But first, creativity must be demystified. The process of making creativity practical provides leaders with a problem-solving approach that produces high-quality ideas that are appropriate to the task—which means groups and organizations can implement them with less risk.

Table of Contents

Making Creativity Practical: Innovation That Gets Results, CCL Press, 2003
What Is Practical Creativity? 7
Why Is Practical Creativity Important? 8
Making Creativity Practical 10
Stating the Problem  
Understanding Approaches to Problem Solving  
Seeking the Right Creative Path  
Choosing the Right Creative Path  
Generating Ideas  
Evaluating Ideas  
Making a Place for Creativity at Work 27
Suggested Readings 30
Background 30
Key Point Summary 31

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